riftloopsA 32°N COMPANY
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WEBSITES · APPS · AUTOMATION3 SLOTS · SEPTEMBER

Your business grew. The way you run it didn't.

We build the website, the app and the automation underneath, so the admin stops being your second job. Fixed prices, printed on the page, live in weeks.

Start a projectSee the prices
FROM ₹45,000LIVE IN 2 WEEKSYOU OWN EVERYTHING
A messy, lived-in agency workdesk with a laptop, wireframe sketches, coffee cups, notebooks, glasses, and scattered pens
FROM ₹45,000·LIVE IN 2 WEEKS·YOU OWN EVERYTHING·NO ACCOUNT MANAGERS·WE ANSWER OUR OWN EMAIL·THREE ROUNDS, NOT THIRTY·MADE IN INDIA·NOBODY HAS EVER ASKED FOR ROUND FOUR (THIS IS A LIE)·

01 / THE LOOP

One loop. Not eight tabs.

01Find
02Book
03Serve
04Run
05Return
↺ BACK TO FIND

A customer finds you, books, gets served, comes back. Every step should hand off to the next one on its own.

Most businesses have five good steps and four broken handoffs. We build the handoffs.

THE RIFT
DAY ONETODAY
GOING UP
STAYING PUT
Customers ↑
Instagram DMs
Bookings ↑
WhatsApp
Revenue ↑
A spreadsheet
Requests ↑
A payment link
Hours you work ↑
A reminder you forgot

That gap has a cost. It's just not on any invoice.

FRONT END · WHAT CUSTOMERS TOUCH
WebsiteCustomer appBookingPaymentsClient portal
BACK END · WHAT RUNS WITHOUT YOU
Lead captureOnboardingFollow-upsRemindersCRMReportsInternal tools

02 / WORK

Four businesses, built out.

Concept builds. Fictional businesses, real screens, made the same way we'd make yours.

Low-key barbell and chalk, the Rung coaching conceptPRACTICESRungStrength and mobility coachingOne coach, forty clients, programmes that change weekly. Eight screens: four web, three app, one operations.12WEEK BLOCKS40CLIENT CAP1COACH, ALWAYSSEE THE SCREENS →
Sunlit studio with a reformer, the Soft Power conceptSTUDIOSSoft PowerA pilates and movement studioClasses, memberships and a schedule that fills itself. The front desk, rebuilt as software.6CLASSES A DAY1SCHEDULE0DM BOOKINGSSEE THE SCREENS →
Six loaves on a floured counter, the Half Dozen conceptKITCHENSHalf DozenA small-batch bakery taking ordersEvery order used to be ten details agreed in a chat. Now it's a menu, a slot and a payment.6BAKES A WEEK48hORDER CUTOFF1INBOXSEE THE SCREENS →
A misty hillside veranda, The Slow House conceptPROPERTIESThe Slow HouseA four-room stay in the hillsDirect bookings, guest questions answered before they're asked, turnovers that schedule themselves.4ROOMS100%DIRECT BOOKINGS11pmSTILL ANSWEREDSEE THE SCREENS →

03 / PRICING

Real prices. On the page.

You shouldn't have to book a call to find out whether you can afford us.

01The FrontThe website. What people see.
from ₹0LIVE IN 2 WEEKS
For you if you look smaller online than you actually are.
Up to 5 pages, designed and builtBrand kit: logo lockup, colours, type, social templatesMobile-first, fast, SEO basics done properlyEnquiry or booking form landing straight in your inbox3 rounds of revisionsEverything handed over, in your name
Start with The Front →
02The FloorWebsite plus app. Where people do things.
from ₹04 WEEKS
For you if your customers need somewhere to actually do things.
Everything in The FrontA customer app that installs from the browser, no app storeBooking, orders or a client portal, whichever shape fitsPayments taken onlineCustomer records in one place instead of six3 rounds on each piece
Start with The Floor →
03The EngineEverything, plus the automation underneath.
from ₹06 WEEKS
For you if you want admin to stop being your second job.
Everything in The FloorUp to 5 automated workflows, built around how you actually workCRM set up and connectedWhatsApp and email flows that fire on their ownAn operations view so you can see what's happening without asking30 days of tuning after launch
Start with The Engine →

Round one, on us. If you don't like the first round, you don't pay and you keep the files.

KEEPS IT ALIVEThe Loop₹7,500 / month · cancel whenever
Hosting, updates, backups, securitySmall changes, no ticket queueOne improvement a month, your pickEverything monitored
Add The Loop
KEEPS IT MOVINGAlways On₹19,999 / month · pause or cancel anytime
One request at a timeAverage 3 working daysWebsites, landing pages, app screens, automations, brand assetsUnlimited requests, unlimited revisionsPause any month you don't need us
Start Always On
We already built the parts.You're not paying us to invent a booking flow again.
Scope is fixed, deliberately.Three rounds, not thirty.
We use AI where AI is good.A person still designs it and ships it.
There's no account manager.You talk to whoever is building the thing.

We'd rather do fifty of these properly than four of them slowly.

THE LADDER
THE ENGINE
THE FLOOR
THE FRONT
ADD-ONS, PRICED IN THE ENQUIRY
Extra pagesFull brand identityPhotography directionExtra automation workflowContent and copywritingMigration from an existing siteMulti-location or multi-property

Every price is a quote starting point. Tell us how your business actually runs and we'll tell you exactly what it costs before you commit to anything.

Kshitij Kaushik, founder of RiftLoops
THE NOTE

Studios that charge this little are usually learning on you. The ones who know what they're doing won't take the job.

That gap is why RiftLoops exists.

I've spent fifteen years designing enterprise software at Thirty Two North. Healthcare, fintech, systems with a lot riding on them. The same problems turn up in a studio, a kitchen, a four-room stay. Smaller. Faster to fix. Still worth doing properly.

So we built a way to do them properly, at a price that makes sense, with the same people.

Tell me what's breaking.

— Kshitij
Kshitij KaushikFounder, RiftLoops · Founder and Design Director, Thirty Two North15 years · 7 Design Awards
A member of the Thirty Two North teamA member of the Thirty Two North teamA member of the Thirty Two North teamA member of the Thirty Two North teamA member of the Thirty Two North teamA member of the Thirty Two North team
THE SAME TEAM

Mostly practices, studios, kitchens and small properties. Occasionally something we've never seen before, which is usually the fun one.

THE DESK · UPDATED AUG 2026
BUILDING
This website, in public.
WHERE
India, mostly the hills.
SHIPPED
Four concept builds. Rung, Soft Power, Half Dozen, The Slow House.

04 / WHO THIS IS FOR, AND HOW IT GOES

PRACTICESYou sell your time and what you know. A calendar that decides everything.
STUDIOSYou sell a space and a schedule. Classes, slots, memberships, regulars.
KITCHENSYou sell what you make, to order. Every order has ten details agreed in a chat.
PROPERTIESYou sell a stay or a space. Guests, dates, turnovers, questions at 11pm.
DAY 0You tell us how the business actually runs.Thirty minutes. No deck required.
DAY 1–3We map it and price it.You see the plan and the number before anything gets built.
WEEK 1–2We build.Three rounds. Push back hard, that's what they're for.
LIVEIt ships.Then we watch what people do with it and fix what they don't.
05 / START

Tell us how it actually runs.

Thirty minutes, no deck. You describe the business, we tell you what we'd build and what it costs. If we're not the right fit we'll say so on the call.

REPLY WITHIN ONE WORKING DAYNO RETAINERS, NO LOCK-INPART OF THIRTY TWO NORTH
WHAT YOU'RE AFTER
QUESTIONS

Yes. Five pages, brand kit, three rounds, live in two weeks. If what you need is bigger than that, we tell you before you pay anything.